Marketing platform snags new recruitment investor Recruitment marketing platform Shazamme has attracted another industry heavy-hitter to its shareholder lineup, with People2people MD Mark Smith stumping up a $100k investment in the company. "Start-up businesses that fill a gap in the market with their offering are most likely to succeed. Rick [Maré] and Nicole [Clarke] with their Shazamme platform do just that for recruitment agency websites, so when the opportunity to invest became available it was a no-brainer," Smith says. Clarke says the company is "very excited" to welcome the founding client on board as a shareholder. "We have always seen Mark as an industry-leading innovator and progressive leader, with a passion for understanding the analytics and data around business performance and recruitment success."