Industry Leader Invests in Shazamme

Rick Maré • November 22, 2021

As featured in Shortlist

A headshot of Mark Smith from People2people next to a news snippet about his investment in the platform Shezamme.

Marketing platform snags new recruitment investor Recruitment marketing platform Shazamme has attracted another industry heavy-hitter to its shareholder lineup, with People2people MD Mark Smith stumping up a $100k investment in the company. "Start-up businesses that fill a gap in the market with their offering are most likely to succeed. Rick [Maré] and Nicole [Clarke] with their Shazamme platform do just that for recruitment agency websites, so when the opportunity to invest became available it was a no-brainer," Smith says. Clarke says the company is "very excited" to welcome the founding client on board as a shareholder. "We have always seen Mark as an industry-leading innovator and progressive leader, with a passion for understanding the analytics and data around business performance and recruitment success."

Share this article

Latest articles

AI recruitment agency graphic with robot beside a woman and text on 9 checks before recommendations.
By Nicole Clarke September 6, 2026
Learn what AI may assess before recommending a recruitment agency, including credibility, content quality, trust signals, website structure, and online visibility.
AI recruitment agency graphic with robot beside a woman and text on 9 checks before recommendations.
By Nicole Clarke September 6, 2026
Learn what AI may assess before recommending a recruitment agency, including credibility, content quality, trust signals, website structure, and online visibility.
Recruitment Referral Software
September 6, 2026
Learn how recruitment referral software boosts placements, strengthens candidate pipelines, and drives long-term loyalty for staffing agencies. Check this out!
Recruitment UX
September 6, 2026
Decide when web components beat plugins for recruitment UX, boost performance, accessibility, and governance, and learn when plugins still win.
Staffing Website
September 6, 2026
See how staffing website features work together to boost employer branding, automate marketing, integrate ATS/CRM tools, and increase candidate conversions.
Salary Calculator
September 6, 2026
Turn more visitors into applicants using a salary calculator widget that asks smart questions and captures candidate intent with clear, relevant results.
AI recruitment buyer graphic with thinking person and digital data beside seven signs AI influences.
By Nicole Clarke September 1, 2026
AI is influencing recruitment agency shortlists before prospects visit a website. Learn what to measure beyond traffic and how to protect visibility in AI search.
Show More