THE SHAZAMME BLOG
Learn and Grow with us
Get found, not forgotten. Learn the essential SEO basics recruiters and HR tech brands need to boost visibility, rank higher, and convert clicks into candidates.
Recruiters are ditching outdated platforms for Shazamme’s drag-and-drop editor, mobile-friendly design, and ATS integrations. See what makes it the #1 recruiter website builder.
Discover how AI recruitment websites are transforming talent acquisition. Learn why mobile optimised design and AI powered SEO are the new standard for recruiters.
Connect Bullhorn and Shazamme to streamline job syncing, candidate data, and recruiter workflows. Discover the ATS integration that powers recruitment performance.
The Ultimate Recruitment Marketing Strategy
We Just Broke Our Industry-Leading Core Web Vitals Record – 82%! A Deep Dive Into Our Latest Performance Enhancements We’re proud to share an exciting performance milestone: 82% of all websites built on our platform now pass Google’s Core Web Vitals assessment—a record-breaking achievement that reflects our continued investment in performance optimization and modern web standards. What Are Core Web Vitals? Core Web Vitals are a set of performance metrics defined by Google that measure real-world user experience across three key areas: Loading performance (Largest Contentful Paint – LCP) Interactivity (First Input Delay – FID) Visual stability (Cumulative Layout Shift – CLS) Passing Core Web Vitals means a website loads quickly, responds fast to user input, and doesn’t shift or jitter as it loads—making for a smooth and frustration-free user experience. What’s Behind the 82% Pass Rate? This milestone didn’t happen by chance. Our engineering and platform teams have rolled out several advanced technical improvements that directly contribute to this success. Here’s what’s new: ? Smarter Caching We’ve implemented an enhanced caching strategy that significantly reduces load times. Pages are now cached more intelligently—balancing freshness with speed—ensuring visitors experience faster page loads without sacrificing content accuracy. ? Back-Forward Cache (bfcache) Support We now support bfcache, a browser-level optimization that allows users to navigate back and forward between pages almost instantly. This improvement enhances the browsing experience by reducing perceived wait time and increasing session fluidity . ⚡ Performance-First Build Enhancements The platform’s build system has been optimized with a strong focus on real-user performance metrics. Updates include: Smaller JavaScript bundles for faster execution Image optimization through next-gen formats like WebP Prioritized loading for critical above-the-fold content Lazy loading for non-essential assets These changes ensure faster loading experiences across desktop and mobile environments. What This Means for You As a client using our platform, here’s what you can expect: Improved SEO potential due to better Core Web Vitals scores Higher user engagement from faster, smoother interactions Reduced bounce rates thanks to quicker load and response times Future-proof performance as browsers and algorithms evolve We take care of these technical optimizations behind the scenes so you can focus on delivering great content and user experiences. What’s Next? Our work doesn’t stop here. We are continuously testing, refining, and deploying backend improvements to ensure your websites stay ahead of performance standards. Expect more updates focused on accessibility, responsiveness, and technical SEO in the coming months. Thank you for building with us—and here’s to even faster, more optimized sites ahead!
AEO for Recruitment Websites: What Is Answer Engine Optimization? As job seekers increasingly turn to AI-powered tools like ChatGPT and Google’s AI Overviews to find opportunities, traditional SEO is no longer enough. Welcome to the era of Answer Engine Optimization (AEO) —a strategic approach that ensures your recruitment website gets found and featured in AI-generated responses. In this guide, we’ll explain what AEO is, why it’s crucial for recruitment sites, and how to optimize your job listings and content for visibility in the age of AI. What Is Answer Engine Optimization (AEO)? Answer Engine Optimization is the process of structuring and writing your content in a way that helps AI-based answer engines understand, extract, and display it as direct answers to user queries. Unlike traditional search engines that rank and list multiple results, answer engines aim to give users an immediate answer —often from a single source. This includes showing job postings, company info, or application tips directly in search summaries or AI chat responses. Why AEO Matters for Recruitment Websites Here’s why recruitment website owners should care: Job seekers now use AI tools to search for roles, companies, and hiring advice —not just search engines. Answer engines pull from websites that provide clean, clear, and structured information. Your visibility depends on how well AI tools can understand your job listings and content. In short, optimizing your site for answer engines helps your job postings reach more candidates, faster —without relying on paid job boards. How AI-Powered Answer Engines Work These engines extract answers from well-structured, high-quality content. They analyze your: Job descriptions Hiring guides and FAQs Company profiles Schema markup and page structure The better your content is organized and formatted, the more likely AI tools are to present it as a trusted source in response to job-related queries. AEO Tips for Recruitment Website Owners Here’s how to optimize your site for answer engines: 1. Use Clear Job Titles and Descriptions Avoid vague titles. Use commonly searched roles like “Marketing Coordinator” or “Warehouse Assistant,” and include required skills, location, salary (if possible), and benefits clearly. 2. Structure Your Pages with Schema Markup Use JobPosting schema on every job listing. This helps AI tools and search engines understand that your page contains a job opportunity, its details, and how to apply. 3. Create FAQ Sections Answer common questions like “What is the application process?”, “Is remote work available?”, or “How long does hiring take?” These are the types of queries AI tools prioritize. 4. Include Company Profiles and Culture Pages Highlight workplace culture, diversity, values, and benefits in structured formats. AI engines prefer detailed, people-focused content when summarizing employers. 5. Optimize for Natural Language Write content as if you're answering someone’s question. For example: “What does a warehouse assistant do?” “How do I apply for a marketing job in Manchester?” This helps your site appear in AI-generated results for those queries. Benefits of AEO for Recruitment Sites Implementing AEO can: Increase organic visibility in AI summaries and answer boxes Drive more qualified traffic to job listings and hiring pages Reduce dependency on third-party job boards Position your brand as a trusted employer Final Thoughts The job search journey is changing. Candidates now ask AI tools for recommendations, company insights, and application guidance. If your recruitment website isn’t optimized for these answer engines, you’re missing out on a powerful source of organic traffic. With AEO, you ensure your site doesn’t just show up—it shows up with the right information, in the right place, at the right time. Now is the moment to future-proof your recruitment strategy.
This post is about the latest statistics recruiters must understand to improve their digital marketing strategies.
The internet is full of hidden layers, and subdomains are one of them. You’ve probably visited subdomains countless times without even realizing it. Whether it's blog.example.com, or support.example.com, subdomains are everywhere, yet they remain one of the most misunderstood elements of website structure. So, what exactly is a subdomain? Is it just another part of a website, or does it serve a bigger purpose? And more importantly, how do subdomains impact SEO, branding, and user experience? In this guide, we’ll uncover the unknown world of subdomains, explaining: What a subdomain is and how it works The benefits of using a subdomain Common use cases for subdomains The difference between a subdomain and a subdirectory How subdomains impact SEO (with insights from Google’s John Mueller) Step-by-step instructions to add a subdomain to your website Let’s get started. What is a subdomain? A subdomain is a part of your website URL that comes before your main domain and helps organize content into separate sections. For example: Main domain: example.com Subdomain: blog.example.com Even though the subdomain is linked to the main domain, search engines and web browsers treat it as a distinct site with its own content and structure. How do subdomains work? Subdomains function as separate websites within a single domain. You can assign unique content, layouts, and functionalities to them while keeping them connected to the primary domain. They are particularly useful when a website needs to host specialized content or services that don’t fit neatly into the main site’s structure. Benefits of using a subdomain Adding a subdomain to your website comes with several advantages, depending on your business needs. Here are some key benefits: 1. Better content organization A subdomain allows you to separate different parts of your website, making it easier for users to navigate and find relevant content. For example: support.example.com for customer support academy.example.com for educational courses 2. Customization & branding flexibility Subdomains can have different designs, content structures, and even CMS platforms from your main site. This is useful for businesses with multiple brands or services under one umbrella. For example: A SaaS company might use app.example.com for its product dashboard. A restaurant chain might use order.example.com for its online ordering system. 3. Improved website performance Keeping resource-intensive sections (like learning platforms or large media libraries) on a subdomain can reduce the load on your main website, improving speed and reliability. 4. Enhanced user experience Subdomains make it easier to provide a tailored experience for different user segments. For example: us.example.com and uk.example.com can serve country-specific content. members.example.com can provide exclusive access to subscribers. 5. Separate SEO & marketing strategies A subdomain lets you target specific keywords, audiences, or regions without affecting your main website’s SEO strategy. You can also run different paid ad campaigns for the subdomain. For example: blog.example.com can focus on content marketing and SEO. events.example.com can highlight upcoming company events and webinars. 6. Easier testing & development Developers use subdomains to create staging environments where they can test new features before launching them on the main site. For example: beta.example.com for testing new product versions. dev.example.com for internal development. Subdomain vs. Subdirectory: What’s the difference? Many wonder whether they should use a subdomain or a subdirectory for different sections of the site. While both options organize content, they serve distinct purposes. A subdomain is essentially a separate branch of your main website, functioning as an independent entity. For example, blog.example.com is a subdomain that can operate on different platforms or have a unique design while still being part of the main brand. On the other hand, a subdirectory (or subfolder) is a section within your main domain, following the structure of example.com/blog or example.com/store. Unlike subdomains, subdirectories inherit the authority and SEO benefits of the main domain since all content remains under one roof. While subdomains are useful for separating different types of content or services, subdirectories are often preferred for maintaining strong SEO continuity across a site. To sum it up: Use a subdomain if you want a completely separate section with its own branding, structure, and content. Use a subdirectory if you want your content to benefit from your main site’s SEO strength. Now that we’ve explored the difference between subdomains and subdirectories, it’s time for the million-dollar question: How do subdomains impact SEO? So, how do subdomains affect SEO anyway? The impact of subdomains on SEO has been a long-standing debate in the digital marketing world, and even Google’s own experts have weighed in on the discussion. Rather than taking a definitive stance, Google has provided insights that suggest subdomains are neither inherently good nor bad for SEO—but they do require careful implementation. This suggests that while Google does recognize subdomains as part of a larger site, they don’t automatically inherit authority from the main domain. Instead, each subdomain must build its own SEO strength over time. Additionally, Google has repeatedly stated that using a subdomain vs. a subdirectory won’t make or break your rankings - it all depends on how the content is structured and whether it provides value to users. However, some SEO professionals argue that consolidating content under one domain (via subdirectories) helps maintain authority, while others successfully use subdomains to separate different types of content, such as blogs, eCommerce stores, or support portals. Ultimately, Google’s view comes down to this: subdomains can rank just as well as subdirectories if optimized properly. However, they require separate SEO efforts, including link-building, keyword optimization, and tracking in Google Search Console. If you use a subdomain, follow these best practices: Verify your subdomain in Google Search Console. Submit a sitemap for the subdomain. Build backlinks to the subdomain for better authority. Ensure internal linking between the main domain and subdomain. Monitor performance separately in Google Analytics. So, while subdomains aren’t inherently bad for SEO, they come with additional considerations. The key is to use them strategically and ensure they serve a clear purpose for your client’s site. How to add a subdomain to your website? Adding a subdomain in the platform is simple. Follow these steps: Step 1: Log into your web editor Go to your web editor dashboard and navigate to SEO Settings . Step 2: Change your URL Find Site Domains in the bottom-left menu. Click Add alternative domain and enter the desired subdomain (e.g., blog.yourwebsite.com). Step 3: Update your DNS settings Go to the DNS provider . Add a CNAME record pointing the subdomain to the site. Unlike a main domain, a subdomain only requires a CNAME record . Step 4: Save and verify Once the DNS settings update (which can take a few hours), the subdomain will be live! Final note Subdomains can be a powerful tool for organizing a website, creating separate content experiences, and expanding the business. However, they require separate SEO efforts since Google treats them as independent websites. Before deciding between a subdomain or subdirectory, consider your client’s goals: If you want content to benefit from the main site’s SEO, use a subdirectory. If you need a distinct website section, use a subdomain. If you’re using the platform editor, setting up a subdomain is quick and easy. Just make sure to configure your DNS correctly, and you’ll be ready to go!
