Why Your Recruitment Website Isn’t Ranking (and How to Fix It)

If your website isn’t showing up for relevant searches, you’re invisible, to both candidates and employers. The good news? Most recruitment sites are making the same mistakes, and you can fix them quickly.

1. You’re Ignoring Technical SEO

• No schema markup for jobs or FAQs
  
  
• Poor site speed or mobile responsiveness
  
  
• Jobs hosted on ATS subdomains instead of your main site
  
  

Fix: Host jobs natively on your website. Shazamme automatically adds job schema and optimises URLs for Google and AI visibility.

2. You’re Not Optimised for AI Search (AEO)

AI tools like ChatGPT, Perplexity, and Bing Copilot prefer websites that answer questions clearly.

Include headings like “What’s the average salary for…” or “How to find a recruiter in…” to match AI queries.

Add structured FAQs and internal links between your blogs, job pages and salary guides.

3. Your Content Isn’t Helping the Right Audience

Most sites only speak to candidates but employers Google too.

Stat: 61% of employers research recruitment partners online before making contact.

Create employer-focused landing pages by sector, showing talent profiles, salary data, and results.

4. You’re Not Tracking Anything

If you don’t know where your leads come from, how can you improve?

Use ShoutLab and KaboomIQ to track every lead from email, social, website, and job page.

Integrate your ATS forms to measure the entire funnel: view → click → conversion → hire.

5. You’re Not Updating Enough

Fresh content tells Google and AI engines your site is active.

Add at least one blog, new job, or salary insight per week.

Use your analytics to guide what to post next.

Bottom Line:

SEO + AEO + Integration = Visibility + Conversions.
If your current platform can’t do that, it’s time to switch to Shazamme.