HELPING YOUR RECRUITMENT MARKETING SUCCEED
Recruitment Marketing 101
Must Have Recruitment Software, Tools & Strategy
Below you will find many ideas, tips, tricks and the recommended strategy you need to be thinking about when commencing your recruitment marketing journey. The following tips are relevant for start up recruitment agencies through to global enterprise recruitment brands.
Remember, the importance is on building a solid foundation for your recruitment brand that you can continue to adapt and evolve as your recruitment marketing needs progress.
There is a lot of noise out there around recruitment marketing, it can be extremely confusing ... One word of advice, lean on experts for their knowledge and industry insights. The recruitment industry has many opportunities for marketing that are not highly relevant to others. If you miss the recruitment specific marketing fundamentals, you will find it very hard to get to your goals and waste a lot of money on the way.
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Recruitment Marketing Strategy, Tips & Ideas
Our advice is to use recruitment industry experts and remember your recruitment software and integrations are paramount! All your recruitment software and tech should connect together through API's like they are one.
The MUST HAVE recruitment marketing foundational basics ...
Answer YES to the following before you start down any recruitment marketing journey.
- Websites job board on your URL eg - www.yourbrand.com/job (not on an ATS job board or iframe)
- Job ads on your URL eg - www.yourbrand.com/job-details/name and details of the position
- Application page is on your URL eg - www.yourbrand.com/job-application/jobid ......
The above points are very important as they are going to help drive your recruitment marketing SEO, keep the candidate or client on your brand, allow high level tracking of conversions, allow your jobs to obtain maximum exposure online and reinforce to the search engines why they should send people to your recruitment website.
If you do not have the above mentioned functionality basics on your recruitment / staffing website or career site, don't stress as these pieces are now easily and cost effectively fixed.
Remember to always be evaluating your recruitment software to increase efficiencies for your business success.
Recruitment marketing success is driven by a solid website foundation
Taking into account the above mentioned points, you longer do you need to spend a fortune to have the best easy to use technology for recruitment website marketing success. Make sure you look around and find recruitment specific technology that integrates into your ATS. The search engine optimization (SEO) you get from researching this properly, will pay for itself and make your online recruitment marketing more successful.
First impressions from a job seeker, employer or potential employee can mean the future success of your recruitment business, so this step is very important. Set your recruitment website up correctly and you will provide a perfect user experience and look like a professional agency who people will want to engage with. Be sure to use a recruitment marketing agency expert so you gain all the SEO benefits, high level recruitment software integrations and insightful data to propel your marketing and brand success online.
Focus on integrations, they are so important. Do not choose recruitment software that doesn't easily integrate well with other providers. You will miss too many opportunities. Your tech stack should provide the user with a unified experience.
Shazamme provides amazing recruitment websites for start-ups, mid size agencies and enterprise! Starting at
only $950 usd build / onboarding and $99 usd per month.
Choose an applicant tracking system (ATS)
Applicant tracking system technology provides recruiting and hiring tools for you to do your job more easily. Among many functions, these systems will collect and sort your resumes, search and filter, communicate, help you stay organized and importantly compliant.
There are many different ATS platforms and they all have some level of differing features, strengths and weaknesses. Do lots of demonstrations to learn which will suit your requirements the best.
TOP TIP! Make sure your chosen ATS has open API's and integrate easily with other technology. This is the key to future-proofing your start up recruitment agency.
Find a great accountant ideally with industry expertise
A good accountant is worth their weight in gold and a referral is a great place to start. Experienced guidance and advice at this stage of your business can help with your business strategy and avoid any potential issues down the track.
Work out your unique service offering and pricing model.
Don't forget a business banking account.
Choose an applicant tracking system (ATS)
Make sure you set up all your social media accounts including LinkedIn, Facebook, Instagram, Google my Business,Twitter etc many recruitment companies now engage their best candidates through social media and the best thing is this is a cost effective way to brand your start up recruitment agency.
With Shazamme, you can have one central dashboard to see and manage all your vital online marketing statistics and content including, insights, analytics, social, paid advertising, requesting and receiving social reviews on search engines and you can now respond and engage in one place. This will make marketing easier and save you HEAPS of time!
Start writing blogs and content to engage your audience so you gain valuable links out in the www. Make sure they link back to your website.
