Data and Analytics

Recruitment Website success

= UTM Codes (there are 5 types)

Now you can track your applications, registrations and much more ...

• The five types of UTM parametersutm_source. This tag identifies the source of your traffic (e.g. Facebook, search engine, etc.). ...
• utm_medium. This UTM code specifies the medium, like CPC or newsletter, for example. ...
• utm_campaign. This parameter indicates the campaign that the URL is part of. ...
• utm_content. ...
• utm_term.

Using UTM code, enables you to identify which links get clicked or convert the most regularly. You will also know which landing and campaign pages get the most engagement and even what your audience is most interested in.

Identify the source of website traffic

One reason to consider using UTM code is that it helps identify where your website traffic comes from. While your analytics tool may provide some data, using UTM code allows you to track with greater precision. For example, if you often guest post on a particular website, your analytics tool likely shows the amount of traffic you received from that website. However, by adding UTM coding, you can identify which posts generated the most traffic.

Track which links visitors are clicking

Another way you can use UTM code is to track which links your website visitors click on. For example, if you send email newsletters, you likely include multiple links within the email. If you add UTM code for each link, you can gain a better understanding of which links your readers are clicking on and ultimately what type of information they may want more of.

Evaluate traffic patterns

To obtain an overall understanding of your website’s traffic patterns, you could use the medium parameter. This lets you group links into broad categories like social media, paid search, organic search, referral traffic or email marketing.

Monitor traffic from specific campaigns

UTM code is perfect to monitor the results of specific campaigns. If you created a campaign with a specific job opportunity, for example, you can add a different UTM code for each digital location where you post the job. This allows you to understand if visitors came from your email newsletter, home page or individual social media channels.

It's great to monitor traffic from individual paid ads to determine which is performing the best. Using UTM codes, you can work out which paid advertising medium generates the most traffic and the design, color, size and banner is the most effective. This will help you make the most of your advertising resources and money.