Responding to Positive Reviews in Recruitment

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Google, Facebook, Yelp and Glassdoor to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.

While negative reviews often get the most attention, positive reviews are as or more important! It’s important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same.

With 92% consumers reading reviews online, most trusting them like a personal recommendation, a businesses can’t afford to sit on the sidelines. An effective response will help ensure that a happy first time customer becomes a regular, and 70% of complaining customers will come back if you resolve the complaint in their favor. The first step is engaging with them.

Here's how you can respond to positive reviews.

Always personalize the response

Always thank the customer

Respond to specific points in their review

Don’t overstuff your response with keywords

Try and offer something of value in your response

Target the number of reviews you respond to

It’s simple. Thank the customer, name drop, promote and tell the customer what to do! Get them to tell their friends and refer you business.

As you can see, there’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!

Be sure to socially share your reviews for the world to see.

If you would like to manage reviews, reputation and much more easily through one dashboard, you can do so here.