Local SEO is the practice of increasing a company's exposure in local web searches. Consider local SEO to be organic SEO with a geographic component.

It's a campaign to improve the visibility of your business listings in search results utilizing location-based terms.

These may be search keywords like 'Sydney engineering recruitment agency.' The local results appear in the Google 3-pack, as we marketing types like to call it.

This will typically include reviews, opening times, your address, and contact information for the three most relevant businesses for the search phrase and location that occurred.

This means you can drive traffic, and customers, from your local area.

What do I have to do?

The basics of local SEO are:

 • Google My Business (a must have free local directory service) - you need to be posting content here like you do for LinkedIn or Facebook etc

 • Your businesses NAP - your name, address and phone number

 • Citations

 How do recruiters benefit from local SEO audit?

You might be wondering why you should bother with an SEO audit. An SEO audit, it turns out, has a lot of advantages! This is the first stage whether you are already investing time and money in search engine optimization (SEO) or are considering it.

Similarly, if you already have an SEO process in mind, you should conduct an audit on a regular basis to keep track of your progress. An SEO audit can uncover present shortcomings, highlight competitors' strengths, and improve conversion rates, to name a few advantages.

Below are just some of the benefits of an SEO audit.

Reveal Current Weaknesses

One of the initial advantages of an SEO audit is that it will identify your present SEO flaws. Many of them may be basic things for a firm without an existing SEO plan. Many websites, for example, have their physical address hidden near the bottom of their pages.

Adding a specific webpage that lists your current address will improve your ranking for local searches. For companies getting one of their regular audits, this may mean creating additional content utilizing a certain keyword or keywords.

Organic Reach and Visibility

The term "organic search visibility" refers to how easily people can find your website by simply searching on Google. This does not include advertisements that have been paid for. Keywords have a big role in your website's organic search exposure. Improving your keyword usage directly affects your organic search ranking. An audit will reveal the keywords you are currently ranking well for. With the Shazamme SEO tool, you track all of this and can even see how you compare to your competitors. There are many great opportunities to be had if you look at what keywords others in your industry are getting website visits for.

Improve Conversion Rates

So you are ranking well in organic searches, which is fantastic make sure it is for many relevant terms, not just the ones you think you need. Is your website traffic increasing as a result of your ranking? Are they attempting to reach you? Are they making an enquiry or applying for jobs? One of the most tangible benefits of an SEO audit is increased conversion rates. You probably talked about what you thought a conversion was before you started. The results of your SEO audit will reveal what is causing those conversions.

Of course the most important thing here is to make sure you reach out to an expert who specializes in the recruitment industry as it is easy to waste money if you don't do things correctly.

A website audit is a great place to start to make sure you have a solid foundation in place to support your SEO journey.

Download our SEO Ebook here to learn more. 

Want to skip all this work and let the experts handle your local SEO? Contact us today!