Local SEO Audit for Recruitment

August 17, 2021

 
Local SEO is the practice of increasing a company's exposure in local web searches. Consider local SEO to be organic SEO with a geographic component.
It's a campaign to improve the visibility of your business listings in search results utilizing location-based terms. These may be search keywords like 'Sydney engineering recruitment agency.' The local results appear in the Google 3-pack, as we marketing types like to call it.
This will typically include reviews, opening times, your address, and contact information for the three most relevant businesses for the search phrase and location that occurred.

 

Why is it important for recruiters?

 

 
It's difficult to outrank large job boards like Indeed, Monster, Seek (in Australia), as well as everyone else. It is a very competitive world out there in SEO land.
Trying to gain traffic for 'Marketing Jobs' 'Sales Jobs' 'Nursing Jobs' will always be a difficult task.
If you have a real address, or an office location, you can use it to rank for location target keywords - no matter where you are! Example - 'Marketing jobs Sydney' 'Sales Jobs New York' 'Nursing Jobs London'  

This means you can drive traffic, and customers, from your local area.

 
The traffic is laser-focused, more likely to convert, and searching for exactly what you do and where you do it.
It also benefits your prospects and potential clients.  

A 3D, red map location pin icon on a white background with a soft drop shadow.

What do I have to do? 

The basics of local SEO are:
 • Google My Business (a must have free local directory service) - you need to be posting content here like you do for LinkedIn or Facebook etc  • Your businesses NAP - your name, address and phone number  • Citations

  How do recruiters benefit from local SEO audit?

You might be wondering why you should bother with an SEO audit. An SEO audit, it turns out, has a lot of advantages! This is the first stage whether you are already investing time and money in search engine optimization (SEO) or are considering it.
Similarly, if you already have an SEO process in mind, you should conduct an audit on a regular basis to keep track of your progress. An SEO audit can uncover present shortcomings, highlight competitors' strengths, and improve conversion rates, to name a few advantages.
Below are just some of the benefits of an SEO audit.

Reveal Current Weaknesses

One of the initial advantages of an SEO audit is that it will identify your present SEO flaws. Many of them may be basic things for a firm without an existing SEO plan. Many websites, for example, have their physical address hidden near the bottom of their pages.
Adding a specific webpage that lists your current address will improve your ranking for local searches. For companies getting one of their regular audits, this may mean creating additional content utilizing a certain keyword or keywords.

Organic Reach and Visibility

The term "organic search visibility" refers to how easily people can find your website by simply searching on Google. This does not include advertisements that have been paid for. Keywords have a big role in your website's organic search exposure. Improving your keyword usage directly affects your organic search ranking. An audit will reveal the keywords you are currently ranking well for. With the Shazamme SEO tool, you track all of this and can even see how you compare to your competitors. There are many great opportunities to be had if you look at what keywords others in your industry are getting website visits for.


Improve Conversion Rates



So you are ranking well in organic searches, which is fantastic make sure it is for many relevant terms, not just the ones you think you need. Is your website traffic increasing as a result of your ranking? Are they attempting to reach you? Are they making an enquiry or applying for jobs? One of the most tangible benefits of an SEO audit is increased conversion rates. You probably talked about what you thought a conversion was before you started. The results of your SEO audit will reveal what is causing those conversions.
Of course the most important thing here is to make sure you reach out to an expert who specializes in the recruitment industry as it is easy to waste money if you don't do things correctly.
A website audit is a great place to start to make sure you have a solid foundation in place to support your SEO journey.

Download our SEO Ebook here to learn more. 

Want to skip all this work and let the experts handle your local SEO? Contact us today!  

< Older Post

Newer Post >

Share this article

Latest articles

Recruitment app promo with laptop, hands typing, and green banner reading “Best apply process for mobile recruitment applications”

Best apply process for mobile recruitment applications

By Nicole Clarke • June 15, 2026
Learn how to optimise recruitment application processes for mobile users to increase candidate completion rates and engagement.
Recruitment app promo with laptop, hands typing, and green banner reading “Best apply process for mobile recruitment applications”

Best apply process for mobile recruitment applications

By Nicole Clarke • June 15, 2026
Learn how to optimise recruitment application processes for mobile users to increase candidate completion rates and engagement.
Orange and gray recruiting graphic with empty chairs and text: “How to reduce drop off in recruitment funnel”

How to reduce drop off in recruitment funnel

By Nicole Clarke • June 8, 2026
Learn how to identify and reduce candidate drop off across the recruitment funnel from job view to application submission.

15 Reasons Recruitment Agencies Are Being Ignored Online (And What the Smart Ones Are Doing Instead)

By Nicole Clarke • June 4, 2026
Discover the 15 biggest reasons recruitment agencies are losing visibility online and learn how to improve SEO, AI search visibility, employer attraction, and candidate conversions.
Purple graphic with text “Why are candidates not completing job applications” beside resume forms and clipboard

Why Candidates Are Not Completing Job Applications (And How to Fix It)

By Shazamme System User • May 31, 2026
Learn why candidates abandon applications & how to fix it. Optimize your recruitment process for better completion rates.
Pink graphic about fixing duplicate job postings across job boards, with a magnifying glass over a job ad.

How to fix duplicate job postings across job boards

By Shazamme System User • May 25, 2026
Learn to resolve duplicate job postings for better candidate experience & SEO. Improve your recruitment marketing today!

Best ATS for Recruitment Agencies in Australia (What to Look For in 2026)

By Shazamme System User • May 18, 2026
Explore top ATS features for recruitment agencies in 2026. Prioritize integrations, candidate tracking & data visibility for success.
Show More