11 Statistics for Digital Marketers in 2025

May 14, 2025

11 Recruitment Statistics for Digital Marketing

 
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.  

 
Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021.

 
We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it really matters, and get the ROI you need to thrive in the digital world.
There is no doubt, the recruitment industry needs to start thinking outside the square and using different digital channels to their competitors.  

Statistics about Digital Advertising

  1. Global digital ad spend will reach $389 billion in 2021.

 2. T he average cost per action (CPA) is $49 for paid search and $75 for display ads.

3. Only 61% of marketers believe their marketing strategy is effective

 4. 40% of marketers say proving the ROI of their marketing activities is a top marketing challenge

5. 58% of marketers are challenged with targeting or segmenting their audience.

6. 57% of marketers are challenged with optimizing next-best-action marketing decisions.

 
7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge.  

 
8. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021 - start using video  

9. 80% of marketers report their lead generation efforts are only slightly or somewhat effective.

10. 22% of businesses are satisfied with their conversion rates

11. 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.

 
Contact us to get started with digital advertising for your business today!  

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