11 Statistics for Digital Marketers in 2025

May 14, 2025

11 Recruitment Statistics for Digital Marketing

 
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.  

 
Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021.

 
We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it really matters, and get the ROI you need to thrive in the digital world.
There is no doubt, the recruitment industry needs to start thinking outside the square and using different digital channels to their competitors.  

Statistics about Digital Advertising

  1. Global digital ad spend will reach $389 billion in 2021.

 2. T he average cost per action (CPA) is $49 for paid search and $75 for display ads.

3. Only 61% of marketers believe their marketing strategy is effective

 4. 40% of marketers say proving the ROI of their marketing activities is a top marketing challenge

5. 58% of marketers are challenged with targeting or segmenting their audience.

6. 57% of marketers are challenged with optimizing next-best-action marketing decisions.

 
7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge.  

 
8. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021 - start using video  

9. 80% of marketers report their lead generation efforts are only slightly or somewhat effective.

10. 22% of businesses are satisfied with their conversion rates

11. 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.

 
Contact us to get started with digital advertising for your business today!  

< Older Post

Newer Post >

Share this article

Latest articles

How to use AI to write better job ads that rank on Google, with hands typing on laptop

How to use AI to write better job ads that rank on Google

By Nicole Clarke • July 20, 2026
Learn how AI can improve job ad writing for SEO, engagement, and candidate conversion in recruitment marketing.
How to use AI to write better job ads that rank on Google, with hands typing on laptop

How to use AI to write better job ads that rank on Google

By Nicole Clarke • July 20, 2026
Learn how AI can improve job ad writing for SEO, engagement, and candidate conversion in recruitment marketing.

How LinkedIn Content Helps Recruitment Agencies Get Found in AI Search

By Nicole Clarke • July 14, 2026
Learn how recruitment and staffing agencies can use expert LinkedIn content, salary data and market insights to improve visibility in AI search.
Yellow graphic with text “How to track candidate source quality” beside a job candidate checklist

How to track candidate source quality

By Nicole Clarke • July 13, 2026
Learn how to measure candidate source quality and improve recruitment ROI by identifying which channels deliver the best hires.
Orange graphic with white text: “Recruitment marketing strategies that increase applications,” beside job application forms

Recruitment marketing strategies that increase applications

By Nicole Clarke • July 6, 2026
Discover recruitment marketing strategies that improve application rates, candidate engagement, and hiring outcomes across digital channels.
Recruitment and staffing agencies should track online visibility now, with two people holding resumes.

How Recruitment and Staffing Agencies Should Track Online Visibility Now

By Nicole Clarke • July 3, 2026
Learn how recruitment and staffing agencies can track online visibility across Google, AI search, sectors, locations, competitors, and commercial outcomes.
Purple and yellow promo graphic: “How to generate more candidates without increasing job board spend”

How to generate more candidates without increasing job board spend

By Nicole Clarke • June 29, 2026
Learn how recruitment agencies can increase candidate volume without relying on more job board spend using SEO, UX, and conversion optimisation.
Show More