TBA- Why is Social Media Important for Recruitment?
Nicole • September 17, 2020
You may have noticed that an increasing number of young people spend time on social media platforms such as Facebook, Twitter, and Instagram. They devote so much time to them, however, that it is nearly impossible to reach them in any other way.
This is the exact type of connection you require to reach a new type of worker. This employee is completely accustomed to using digital platforms and computers; they are highly adaptable and easily adapt to new technologies and ideas; and, best of all, they can work at any time of day. Youth are accustomed to staying up all night using their social media profiles to communicate with friends, read up on interesting trivia and celebrities they admire, and learn more about what their friends and acquaintances are up to.
Inserting your own advertisement and job position ads between those articles and posts is an excellent way to reach them and pique their interest in applying for your job offer.
Don’t take the bait—social media IS important!
Making the effort to rock your customers’ worlds through the effective use of social media will pay off for your business , here’s how!
Social media increases your brand’s visibility
Just as there are plenty of fish in the social media sea, there are also a TON of boats looking to land a big catch. Ensuring your business and brand are present and active on multiple social channels will create the opportunity for consumers from different demographics to find and follow you. Also, half of consumers follow brands to indicate their loyalty , so a business’s current customer base will also increase brand awareness and visibility. The more followers a business has, the more likely it is to be seen. Additionally, if a business owner treats these followers as a sentient community rather than a stagnant lead pool, it will help improve customer service and brand image.
Social media improves your customer service
A business’s presence on social media creates the opportunity for dialogue with consumers, and 60% of followers expect a brand to interact with their followers directly through social media. With more than half of marketers utilizing social media as two-way street for communication , it is important for business owners to give their audience what it wants. By providing engaging content, exclusive social offers and genuine responses to feedback like reviews or questions, you will be able to build brand loyalty and lasting customer relationships with your social community. Did we mention that all of this comes with a minimal price tag?
Social media is easy on your budget
Old school marketing tactics like snail mail ads or flyers can be expensive, and it will undoubtedly take time to measure their ROI. Joining and posting to social media is free of charge—there’s no limit to how many posts you can publish, and your efforts are seen by followers immediately. Paid advertising on social media is also an option, and this tactic will allow you to target specific audiences you want to reach. The best part is that your budget for paid social advertising can be as large or as small as you see fit, it’s all designed to meet your business’s unique marketing needs. Investing in social media with time or money can help with more than just a business’s social accounts, too.
Social media can boost search engine ranking
Effective social media use will allow your business to harness the power of another internet beast.
You may recall from earlier that business owners find SEO to be the most daunting digital marketing tactic to take on. By fostering a social media following, providing content that will likely be shared, and interacting with its consumers online, businesses are able to climb the ranks in search engines. The better your ranking, the more likely you are to be found, and thus the social media cycle begins all over again!
Keep the fish biting
With so many benefits tied to using social media, you’re probably wondering how to move your business forward using such a powerful tool. Posting in social channels can be intimidating, and oftentimes you might be left wondering if you have anything worth posting at all.
It’s important to create social media content that provides value to your customers without hocking spam day in and day out. To succeed on social media you need to know your consumers and keep them entertained. Don’t have time to test the waters?
Want to learn how to improve your social media strategy? Read this blog about 8 Social Media Tactics for Recruitment Business.
We Just Broke Our Industry-Leading Core Web Vitals Record – 82%! A Deep Dive Into Our Latest Performance Enhancements We’re proud to share an exciting performance milestone: 82% of all websites built on our platform now pass Google’s Core Web Vitals assessment—a record-breaking achievement that reflects our continued investment in performance optimization and modern web standards. What Are Core Web Vitals? Core Web Vitals are a set of performance metrics defined by Google that measure real-world user experience across three key areas: Loading performance (Largest Contentful Paint – LCP) Interactivity (First Input Delay – FID) Visual stability (Cumulative Layout Shift – CLS) Passing Core Web Vitals means a website loads quickly, responds fast to user input, and doesn’t shift or jitter as it loads—making for a smooth and frustration-free user experience. What’s Behind the 82% Pass Rate? This milestone didn’t happen by chance. Our engineering and platform teams have rolled out several advanced technical improvements that directly contribute to this success. Here’s what’s new: ? Smarter Caching We’ve implemented an enhanced caching strategy that significantly reduces load times. Pages are now cached more intelligently—balancing freshness with speed—ensuring visitors experience faster page loads without sacrificing content accuracy. ? Back-Forward Cache (bfcache) Support We now support bfcache, a browser-level optimization that allows users to navigate back and forward between pages almost instantly. This improvement enhances the browsing experience by reducing perceived wait time and increasing session fluidity . ⚡ Performance-First Build Enhancements The platform’s build system has been optimized with a strong focus on real-user performance metrics. Updates include: Smaller JavaScript bundles for faster execution Image optimization through next-gen formats like WebP Prioritized loading for critical above-the-fold content Lazy loading for non-essential assets These changes ensure faster loading experiences across desktop and mobile environments. What This Means for You As a client using our platform, here’s what you can expect: Improved SEO potential due to better Core Web Vitals scores Higher user engagement from faster, smoother interactions Reduced bounce rates thanks to quicker load and response times Future-proof performance as browsers and algorithms evolve We take care of these technical optimizations behind the scenes so you can focus on delivering great content and user experiences. What’s Next? Our work doesn’t stop here. We are continuously testing, refining, and deploying backend improvements to ensure your websites stay ahead of performance standards. Expect more updates focused on accessibility, responsiveness, and technical SEO in the coming months. Thank you for building with us—and here’s to even faster, more optimized sites ahead!
AEO for Recruitment Websites: What Is Answer Engine Optimization? As job seekers increasingly turn to AI-powered tools like ChatGPT and Google’s AI Overviews to find opportunities, traditional SEO is no longer enough. Welcome to the era of Answer Engine Optimization (AEO) —a strategic approach that ensures your recruitment website gets found and featured in AI-generated responses. In this guide, we’ll explain what AEO is, why it’s crucial for recruitment sites, and how to optimize your job listings and content for visibility in the age of AI. What Is Answer Engine Optimization (AEO)? Answer Engine Optimization is the process of structuring and writing your content in a way that helps AI-based answer engines understand, extract, and display it as direct answers to user queries. Unlike traditional search engines that rank and list multiple results, answer engines aim to give users an immediate answer —often from a single source. This includes showing job postings, company info, or application tips directly in search summaries or AI chat responses. Why AEO Matters for Recruitment Websites Here’s why recruitment website owners should care: Job seekers now use AI tools to search for roles, companies, and hiring advice —not just search engines. Answer engines pull from websites that provide clean, clear, and structured information. Your visibility depends on how well AI tools can understand your job listings and content. In short, optimizing your site for answer engines helps your job postings reach more candidates, faster —without relying on paid job boards. How AI-Powered Answer Engines Work These engines extract answers from well-structured, high-quality content. They analyze your: Job descriptions Hiring guides and FAQs Company profiles Schema markup and page structure The better your content is organized and formatted, the more likely AI tools are to present it as a trusted source in response to job-related queries. AEO Tips for Recruitment Website Owners Here’s how to optimize your site for answer engines: 1. Use Clear Job Titles and Descriptions Avoid vague titles. Use commonly searched roles like “Marketing Coordinator” or “Warehouse Assistant,” and include required skills, location, salary (if possible), and benefits clearly. 2. Structure Your Pages with Schema Markup Use JobPosting schema on every job listing. This helps AI tools and search engines understand that your page contains a job opportunity, its details, and how to apply. 3. Create FAQ Sections Answer common questions like “What is the application process?”, “Is remote work available?”, or “How long does hiring take?” These are the types of queries AI tools prioritize. 4. Include Company Profiles and Culture Pages Highlight workplace culture, diversity, values, and benefits in structured formats. AI engines prefer detailed, people-focused content when summarizing employers. 5. Optimize for Natural Language Write content as if you're answering someone’s question. For example: “What does a warehouse assistant do?” “How do I apply for a marketing job in Manchester?” This helps your site appear in AI-generated results for those queries. Benefits of AEO for Recruitment Sites Implementing AEO can: Increase organic visibility in AI summaries and answer boxes Drive more qualified traffic to job listings and hiring pages Reduce dependency on third-party job boards Position your brand as a trusted employer Final Thoughts The job search journey is changing. Candidates now ask AI tools for recommendations, company insights, and application guidance. If your recruitment website isn’t optimized for these answer engines, you’re missing out on a powerful source of organic traffic. With AEO, you ensure your site doesn’t just show up—it shows up with the right information, in the right place, at the right time. Now is the moment to future-proof your recruitment strategy.
This post is about the latest statistics recruiters must understand to improve their digital marketing strategies.
The past few weeks have been jam-packed with conversations - on stages, in boardrooms, over breakfast and even in Ubers - with some seriously smart recruitment leaders. Everyone had bold goals, ambitious plans, and one thing in common: they want their websites, brands, and tech to actually drive results. And while the businesses varied, the questions I kept hearing were almost identical: “How can we make our recruitment website and marketing actually work for us?” “How do we track ROI and know what’s really working?” “What should we be doing today to stand out and grow our brand online?” These aren’t fluffy questions - they’re the signs of a recruitment agency that’s ready to evolve, not just exist. So, here’s what I’ve been sharing with those wanting to stay ahead of the game: 1. Your Website Can’t Be a Static Brochure If your recruitment website still functions like a set-and-forget digital flyer, it’s time to change that—fast. In 2025, it should be your agency’s hardest-working asset. A tool that attracts, converts, and engages 24/7. That means content that speaks to both employers and candidates, job listings that drive SEO, are easy to find and apply to, and a design that reflects who you really are. Plus, if you’re not updating your site frequently, search engines will start pushing you down in rankings—fresh, relevant content is key. With a no-code platform like Shazamme, you're in full control—no dev team needed. 2. You Can’t Improve What You’re Not Tracking It amazes me how many agencies have no clear picture of what’s working on their website. If you’re not tracking engagement, conversions, or even where your traffic is coming from, you're flying blind. Shazamme clients get real-time data and analytics that make it simple to spot what’s working - and what’s not. Because "gut feel" is not a strategy. 3. Your Brand is Your Superpower Let’s stop treating branding like a design exercise. Your brand is your first impression, your value proposition, and your employer story all rolled into one. It’s what makes a client click “book a call” and a candidate hit “apply.” If your brand message is unclear, inconsistent, or uninspiring - fixing it is the fastest way to improve trust and traction online. 4. If You Don’t Know AEO - You are Already Behind Google is changing, and traditional SEO is no longer enough. Answer Engine Optimisation (AEO) is the future of search. If your website content isn’t structured to provide clear, concise answers to the questions your audience is asking – especially in AI-driven search – you’re invisible where it counts. The smartest agencies are already adapting. Are you? Do you know how? Shazamme can help. The top agencies I see winning aren’t the ones with the fanciest budgets - they’re the ones taking action . They're reviewing their websites monthly. They’re testing new landing pages. They’re measuring campaign results. They're showing up boldly and consistently . So, if you’re asking yourself those same questions and want the tools and strategy to answer them confidently - you're not alone, and you’re in the right place. Subscribe to GRIT – My bi-weekly round-up of recruitment marketing insights, tough truths, and the real-world advice you actually need to grow. Because staying competitive isn’t about having all the answers - it's about asking the right questions, learning fast, and taking action. Want to chat more? Let’s talk! I’m giving away 10 x FREE 30 minute Website Audits. Get live performance insights, competitor comparisons, honest feedback, and a tailored checklist of quick wins — all personalised to your goals. Only 10 spots available – first in, best dressed! Book Now! https://www.shazamme.com/free-30-min-website-audit You've got this. Nicole
Slow, Expensive, and Hard to Manage Recruitment Websites driving you crazy? Let’s face it - traditional recruitment websites often feel like they were built during the dial-up era. Slow load times, eye-watering development costs, and content updates that require an advanced degree in HTML (or a very patient IT team). But we’re here to tell you it doesn’t have to be this way. Recruitment websites can be fast, affordable, and delightfully easy to manage - especially with Shazamme. The Problem with Traditional Recruitment Website Platforms Many traditional website platforms weren’t built with recruiters in mind. They’re generalist tools designed for “everyone,” which means they rarely serve the unique needs of staffing agencies and talent acquisition teams. Want to update a job board layout? That’ll be two tickets to your dev team and a three-day wait. Want to personalise a landing page for a niche campaign? Get ready to wrestle with code. And let’s not forget the cost. Custom development, third-party integrations, and ongoing maintenance can make your website budget look like it’s training for a marathon. The Impact: Candidates and Clients Are Clicking Away Here’s a stat to stress over: 53% of mobile users abandon a site that takes longer than 3 seconds to load (Google, 2023). In recruitment, speed isn’t just nice to have - it’s a competitive edge. A sluggish site can cost you qualified candidates and curious clients faster than you can say “refresh.” Add to that a lack of agility, and you’ve got a digital presence that’s more of a liability than an asset. With evolving job markets and talent demands, agencies need websites that keep up - not ones that hold them back. The Shazamme Fix: Click, Drag, Hire Enter Shazamme. We designed our platform to tackle these exact challenges. Our click-and-drag website builder is tailored specifically for the recruitment industry. No code. No stress. Just beautifully designed, lightning-fast websites that can be updated in minutes - not weeks. Here’s how we flip the script: Speedy Load Times : Shazamme sites are optimised for performance across devices. Because no one has time for buffering. Drag-and-Drop Simplicity : Want to move a widget? Add a video? Update a blog? It’s easier than making a cup of coffee. Budget-Friendly : Say goodbye to bloated dev fees and surprise invoices. Our flexible pricing models work for firms of all sizes. Built-In Recruitment Features : From AI-powered chatbots to ATS integrations, our platform was made for hiring pros. Let’s Talk Results Clients who switch to Shazamme don’t just get better websites - they get better outcomes. Agencies report: Up to 40% faster page load times 25% increase in time spent on site And, most importantly, more applications and inbound inquiries Oh, and did we mention our customer support team is actually... helpful? With live chat and hands-on onboarding, we’re your recruitment tech sidekick (minus the cape). Final Thoughts Recruitment websites don’t have to be a headache. With the right platform, they can be your strongest digital asset - one that attracts top talent, supports your brand, and scales as you grow. Still stuck with a site that loads slower than a Monday morning? Let’s fix that. Book a free website analysis with Shazamme and see just how simple recruitment websites can be. Because in 2025, “easy to manage” shouldn’t be a dream - it should be your new normal. Think your website isn’t performing at its best potential? Let us tell you what the issue might be. Register for Shazamme’s FREE 30 minute website audit now! http://www.shazamme.com/free-30-min-website-audit
The past few weeks have been jam-packed with conversations - on stages, in boardrooms, over breakfast and even in Ubers - with some seriously smart recruitment leaders. Everyone had bold goals, ambitious plans, and one thing in common: they want their websites, brands, and tech to actually drive results. And while the businesses varied, the questions I kept hearing were almost identical: “How can we make our recruitment website and marketing actually work for us?” “How do we track ROI and know what’s really working?” “What should we be doing today to stand out and grow our brand online?” These aren’t fluffy questions - they’re the signs of a recruitment agency that’s ready to evolve, not just exist. So, here’s what I’ve been sharing with those wanting to stay ahead of the game: 1. Your Website Can’t Be a Static Brochure If your recruitment website still functions like a set-and-forget digital flyer, it’s time to change that—fast. In 2025, it should be your agency’s hardest-working asset. A tool that attracts, converts, and engages 24/7. That means content that speaks to both employers and candidates, job listings that drive SEO, are easy to find and apply to, and a design that reflects who you really are. Plus, if you’re not updating your site frequently, search engines will start pushing you down in rankings—fresh, relevant content is key. With a no-code platform like Shazamme, you're in full control—no dev team needed. 2. You Can’t Improve What You’re Not Tracking It amazes me how many agencies have no clear picture of what’s working on their website. If you’re not tracking engagement, conversions, or even where your traffic is coming from, you're flying blind. Shazamme clients get real-time data and analytics that make it simple to spot what’s working - and what’s not. Because "gut feel" is not a strategy. 3. Your Brand is Your Superpower Let’s stop treating branding like a design exercise. Your brand is your first impression, your value proposition, and your employer story all rolled into one. It’s what makes a client click “book a call” and a candidate hit “apply.” If your brand message is unclear, inconsistent, or uninspiring - fixing it is the fastest way to improve trust and traction online. 4. If You Don’t Know AEO - You are Already Behind Google is changing, and traditional SEO is no longer enough. Answer Engine Optimisation (AEO) is the future of search. If your website content isn’t structured to provide clear, concise answers to the questions your audience is asking – especially in AI-driven search – you’re invisible where it counts. The smartest agencies are already adapting. Are you? Do you know how? Shazamme can help. The top agencies I see winning aren’t the ones with the fanciest budgets - they’re the ones taking action . They're reviewing their websites monthly. They’re testing new landing pages. They’re measuring campaign results. They're showing up boldly and consistently . So, if you’re asking yourself those same questions and want the tools and strategy to answer them confidently - you're not alone, and you’re in the right place. Subscribe to GRIT – My bi-weekly round-up of recruitment marketing insights, tough truths, and the real-world advice you actually need to grow. Because staying competitive isn’t about having all the answers - it's about asking the right questions, learning fast, and taking action. Want to chat more? Let’s talk! I’m giving away 10 x FREE 30 minute Website Audits. Get live performance insights, competitor comparisons, honest feedback, and a tailored checklist of quick wins — all personalised to your goals. Only 10 spots available – first in, best dressed! Book Now! https://www.shazamme.com/free-30-min-website-audit You've got this. Nicole
