Digital advertising can help you be more successful online. In order to drive the right traffic to your brand and increase sales, you first need to define what a qualified audience is for you. From curiosity and validation to choice and advocacy, you want to know who they are, what they value, and how they utilize each channel at different phases of their engagement journey.

While there are so many online options to choose from, reaching your intended audience will still require a little bit of work. Luckily, using digital advertising to get your message across is easier than you think and conversions are easily tracked.

The digital advertising platform used by a new business seeking brand awareness has a significant impact on its growth and success. The general idea is to place ads where your target audience hangs out and where your campaign's objectives are met, resulting in a significant Return on Ad Spend (ROAS).

But finding the right advertising platform in this digital age is easier said than done. There’s a myriad of possible options, the digital marketing best practices continue to evolve, and the internet/social circles are crowded with all sorts of suggestions.

Know your Audience

Knowing your target demographic is undoubtedly one of the most beneficial tools in your advertising toolbox. Why? First off, not only does it give you a leg up for reaching the most likely people to buy your product or service, but it also helps to pick the appropriate platform and technology to deliver your message. But be warned. Once you have their attention, there’s still plenty of work to do!

Good advertisements tell a story that engages the audience. If you’re a recruiter or even a restaurant owner, enticing future customers with a snappy ad no longer cuts the mustard. But when you intrigue potential buyers with an eye catching video, a hilarious one-liner or a captivating call to action, you give them autonomy. Don’t tell customers what to think, but instead show them why buying your product or service is the best decision.

Successful digital advertising plucks viewers’ heartstrings and entices with humor. It takes you on an emotional roller coaster by conjuring up feelings of forgotten memories and nostalgia. Most importantly, whatever your approach, be sure to make an emotional connection with your audience—leave them breathless and standing in awe, or contemplative with the warm fuzzies. Make your digital ad memorable and appealing, and thereby your brand. Remember, if you think your message is fun and entertaining, so will your audience!

Good luck with your digital advertising, there are so many opportunities.