HERE YOU CAN FIND AN EXHAUSTIVE LIST OF FEATURES
Data and Analytics
All the data you need to track
Site Stats
Website stats including information about how many visitors come to your site, where they come from, which pages they visited, etc.
Per Device
View exactly what site visitors are doing on desktop, tablet and mobile.
Email Summaries
Access all site stats from your dashboard, or directly from any site. You can also sign up to receive stats summaries by email.
Stat Information
Learn how many visits were made to each page in your site, how visitors engaged with the site, where they came from, which browsers and OS they used, and their geolocation.
Google Analytics
Track site activity by integrating Google Analytics v4 into your site. You can also track other Google properties, such as Google Adwords, Google Campaign Manager, and more.
Info at a Glance
This overview gives you the key information you need to know at a glance. With handy graphs, it’s easy to see what’s working (and what’s not).
Sitemap
A sitemap is automatically generated for each site, and informs search engines which pages they should crawl.
Open Graph Support
Share a website image, title and description with social networks including Facebook and LinkedIn using Open Graph.
Vary: user-agent
Vary: user-agent informs search engines that users will receive different content depending on their device type.
Page Titles
Control the title of each page for optimal search engine visibility.
Meta Keywords & Descriptions
Control the keywords and descriptions for an entire site, and for every page individually.
Customizable Page URLs
Customize the URL of any page on a site to improve search engine visibility and inform visitors of what page they are on.
Alt and Description Tags on Images
Improve the ability of search engines to discover images on a website through tags.
301 Redirects
Help maintain strong SEO when switching from an old site to a new one by redirecting an old page URL to the new one.
Mobile-Friendly Design
All images are automatically optimized so they meet (and exceed) Google standards for mobile-friendliness.
Recruitment Website success
= UTM Codes (there are 5 types)
Now you can track your applications, registrations and much more ...
- The five types of UTM parametersutm_source. This tag identifies the source of your traffic (e.g. Facebook, search engine, etc.). ...
- utm_medium. This UTM code specifies the medium, like CPC or newsletter, for example. ...
- utm_campaign. This parameter indicates the campaign that the URL is part of. ...
- utm_content. ...
- utm_term.
Using UTM code, enables you to identify which links get clicked or convert the most regularly. You will also know which landing and campaign pages get the most engagement and even what your audience is most interested in.
Identify the source of website traffic
One reason to consider using UTM code is that it helps identify where your website traffic comes from. While your analytics tool may provide some data, using UTM code allows you to track with greater precision. For example, if you often guest post on a particular website, your analytics tool likely shows the amount of traffic you received from that website. However, by adding UTM coding, you can identify which posts generated the most traffic.
Track which links visitors are clicking
Another way you can use UTM code is to track which links your website visitors click on. For example, if you send email newsletters, you likely include multiple links within the email. If you add UTM code for each link, you can gain a better understanding of which links your readers are clicking on and ultimately what type of information they may want more of.
Evaluate traffic patterns
To obtain an overall understanding of your website’s traffic patterns, you could use the medium parameter. This lets you group links into broad categories like social media, paid search, organic search, referral traffic or email marketing.
Monitor traffic from specific campaigns
UTM code is perfect to monitor the results of specific campaigns. If you created a campaign with a specific job opportunity, for example, you can add a different UTM code for each digital location where you post the job. This allows you to understand if visitors came from your email newsletter, home page or individual social media channels.
It's great to monitor traffic from individual paid ads to determine which is performing the best. Using UTM codes, you can work out which paid advertising medium generates the most traffic and the design, color, size and banner is the most effective. This will help you make the most of your advertising resources and money.
