Winning LinkedIn Algorithm Secrets for Recruitment - Latest Algorithm updates

Nicole Clarke • August 3, 2023

Tips and tricks to boost your Linkedin results.

A french bulldog puppy is holding a person 's finger to its mouth.

Looking to boost your LinkedIn recruitment game and personal brand? You're in luck! Here's a friendly guide that'll not only help you win the LinkedIn algorithm but also charm your audience. And hey, get ready, you might just find a selfie or two here.


Play Nice with LinkedIn's Algorithm


Remember, it's not all about jobs there is so much more you can offer to job seekers and employers. Read on for tips that do and don't favor the LinkedIn algorithm:


Do's


  • Post at the Ideal Time Ideas - Thoughts differ, however studies suggest 9am Tuesdays and Wednesdays are best, or weekdays between 10 am to 1 pm, some even report Saturdays, early morning. You know the drill. Timing is key! (remember every industry is different so using a tool to track your actual results is the best idea).


  • Engage, Engage, Engage - Comment within two hours (7x the value of a like), reply within one hour, relaunch by commenting on your own post after 24h. Interact like a pro and see your results improve!


  • Choose Your Content Wisely - Documents beat videos, with polls, carousel, and text with visuals following close behind.



Don'ts:


  • Don't Be Too Eager: Posting too frequently or commenting on your own post too soon might decrease your reach by up to 30%. Patience is a virtue!


  • Beware of External Links: Adding external links can severely affect your reach. If you must, do it wisely and potentially post in the comments below the post.



Use Personal Touches to Win


  • Employer Branding & Personal Stories: Share what makes your company unique or a behind-the-scenes look into office life, view, team etc. Keep it real, people love authenticity!


  • Emoji's & Selfies: Yes, those smiling faces and selfies can increase your reach by 80-90%. So why not snap a quick pic while you’re at it?


  • Tagging & Notifications: Tag companies, but make sure they react within one hour. Notify employees and watch your growth skyrocket!


  • Posting as a company: Use the option: ‘notify employees' or ‘recommend to employees’ via the three dots. Increase growth of +30% if they share within 4 hours



Love Your Content, and LinkedIn Will Love You Back ❤️


Give It Time and Thought: Don't just post and run. Share why it matters, frame it well, and LinkedIn will reward your efforts.


Know this:


When someone likes your post they have +30% more visibility on your next post; if they comment, it's +70%, and if they share or repost, it's +80% so get them engaging people.


Experts recommend posting on LinkedIn at least 3-4 times a week. Remember, consistency is key, it helps you to establish your online presence and keeps you top of mind.



To wrap it up


Nobody said LinkedIn algorithms are easy, but with some love, care, and a sprinkle of selfies, you'll master it in no time! Happy recruiting! 🥳🎉 #LinkedInTips #RecruitmentMagic #PersonalBranding #EngagementMatters


Remember you need a solid brand online to drive social engagement and it all starts with your recruitment website. If you would like to know the tips and tricks for amplifying your success online, please reach out to learn more, we love educating the industry.


www.shazamme.com



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