At its core, a website marketing strategy involves driving further brand awareness, increasing leads, and gaining conversions. Website marketing strategies can benefit from enticing Calls To Action (CTAs), blog posts, conversational marketing, and above all - plenty of information on your product/service. As opposed to a cost-heavy off-site marketing campaign, it may be preferable for you to optimize your Recruitment Website itself as a tool for marketing. The infrastructure is there, you just have to leverage it to maximize conversions and get your brand name out there to as many relevant people as possible. 

Here are 5 ways to improve your website marketing strategy for your recruitment websites

1. Job Alerts for Automated Outreach

Job alerts help solve the problem of a candidate-short environment. Potential candidates will be alerted to new roles that suit their skill sets and preference, this acts as an automated marketing tool by reminding them of your services and potentially alerting them to desirable roles. This tool is perfect for retaining long-term engagement with potential users, whether they are currently employed or actively searching for a new career.

2. Make Your Site Omni-device-friendly

It is critical that your website is accessible in every way possible. Over half of Google searches made are from mobile devices, so it is critical that your site is as mobile-friendly as possible; otherwise potential conversions may be turned away from the moment they visit your home page. Pages should be optimized for smartphone operating systems and browsers of all kinds. Ensure that you periodically test all your site’s pages and guarantee functionality for all forums, search features, and menus. 

3 Set Up Your Google Business Profile

When searching for businesses on Google, Business profiles may be displayed at the top of results - in a section of Google Business Profiles. This can be made via a free Google Business Profile. This acts as a no-cost marketing tool that may provide further details such as reviews, videos, website link, photos etc. According to Google, 60% of consumers contacted a business with the ‘click to contact’ feature of Google Business Profiles.

4. Show The World Your Expertise

It pays well to show the world your experience and track record in Recruitment. Placement of case studies, testimonials, and blog content works well to improve the marketing appeal of your Recruitment Website. New jobs sections, an about us page, and team member profiles can further expand upon this and display your reputation as a top recruiting company. 

5. Write Articles for a Medium Publication

This strategy is partially off-site, but nonetheless a way to increase the reach of your website’s blog content. Guest posts linking back to your site can drive increased traffic, especially if you write on a specialized topic. Medium is a site of 62 million monthly users, and is therefore a desirable market to tap into. Contributing to posts made by other businesses you may work, or writing for existing publications, can improve your reach by placing your business in the eye of an already existing reader-base.

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