6 reasons why your recruitment website is your most important marketing investment

The news that job vacancies in the US have reached record levels indicates how the economy is bouncing back since lockdowns have been overturned.

Companies across all industries are driving a boom in recruitment of new staff, though obstacles are still present as a result of ever-evolving challenges. The ongoing low-level struggle against COVID is preventing many businesses from operating at optimal levels, as is economic uncertainty associated with gas prices and trade sanctions.

Recruiters are faced with a tough challenge - attracting and finding quality candidates within the current market situation. Here’s what you can do:

• Accept that your current strategy isn’t providing the results that you need and want
• Formulate new strategies to help meet your goals, or even redevelop your goals, both short and long-term
• Plan how you will implement these strategies
• Keep the status quo in place
• Monitor progress continually

Must recruiters apply innovative alternative strategies in order to reap the results they desire? In the current struggle for talent, failing to compete correctly could guarantee failure, or at the very least, reduce the extent of your success.

COVID ultimately changed relations between clients and candidates, with the current situation being a candidate-short market, rather than one dominated by clients and their needs. Many believe that this will be the status-quo for quite some time.

An expensive marketing campaign may seem like the right choice, after all, applying new tactics to effectively market your agency is critical to success. Since there has been a slump in overall activity however - this may not be the most financially viable choice. The truth will appear obvious once you see it - your recruitment website is your best marketing investment.

24/7 operations

Your website never sleeps. Build it right and it will operate just like a talented marketing professional. Invest right in your recruitment website, and it will capture the attention of candidates browsing for their next role. Unlike an advertisement campaign, it is pre-built with all the infrastructure required to run already in place. All you have to do is leverage it for maximum performance.

Shows the world your mastery

No good job should remain unspoken. If you are proud of your work, you need to let the world know! Produce case studies, encourage testimonials, and focus on constantly adding new content to your blogs. Candidates and clients alike may find the information very useful - you may be discovered by someone who didn’t even intend to look for a recruitment site; now that they’ve found you, you may be first in line as their next choice. It will also improve your reputation as more than a mere business, but a collective of knowledgeable experts.

Builds your brand

Google loves content that is extra-fresh. New jobs, about us pages, case studies, team member profiles - candidates and clients alike are drawn to these parts of a recruitment site. Building your brand this way is important - and puts you in touch with the right people at the right times.

Seamless integration

Working alongside back-end systems such as job-board multiposting, screening tools, CRM - automation integrates perfectly. Your consultants will be able to concentrate on recruiting, sourcing talent, and developing the right relationships. Success is more likely this way, with correct integration leveraging effective returns all round.

Leverages your budget for best cost-saving practices

The infrastructure is already there, you’ve invested in your website, now its time to maximise your ROI and get the results you truly desire. Job boards aren’t always worth the continual cost, supercharging your website can cost just a fraction of the budget you’d otherwise spend - and certain changes can drive interest for years to come. 

Job alerts provide automated personalised outreach

In the new candidate-short environment, recruiters are finding that they need to reach out more so than before. Job-alerts fulfil this need in a way, if your role matches their criteria, then they will receive a notification. When done right, this will not only keep you in touch by providing a reminder of your recruitment website, but since your alert may come first, you will also be the first to be served.

Is your recruitment website failing to meet your expectations? Get in touch with Shazamme today to explore how our no-code and low-code recruitment platform can reshape your business and put you on the track to success.