Instagram for Recruiters

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.

1. More people are using Instagram

Instagram claims that its social media presence now has over 1 billion active users. Over 500 million users use the platform on a daily basis out of those millions. With that many eyes on the screen, there is no limit to how far a company can go with a dedicated Instagram strategy.

That means if you want to get more leads for your business, then Instagram can be a great choice.

2. Stories make your business relatable.

Instagram is an excellent approach to demonstrate to potential clients that you are more than a faceless organization. Many of the app's features can help you do this, but live posts and stories are particularly effective.

Showing behind-the-scenes glimpses into your business and the individuals that work there is the ideal opportunity to leverage live stories. Recordings showing how items are created, videos of office personnel talking with one another, and live Q&A sessions between you and your audience are just a few examples.

Instagram live updates are also a good strategy to establish rapport, trust, and credibility with your followers, as well as show that your company has a human side. Consumers may be more trusting of your brand if they perceive you as more than a money-grabbing business.

3. Hashtags can increase your visibility.

Are you a beginner when it comes to social media? Do you want to increase the number of people who follow or like your page? Do you have an essential message or promotion you'd want to get out to the right people? Hashtags may be useful on almost any social media platform.

As a beginner to the market, you may be overwhelmed by the competition, but with the right hashtags, you can stand out from the crowd.

If you are a recruitment company, you may want to use hashtags like #recruitment, #jobs, #recruitmentagency, #staffingbusiness. This will allow you to reach your target customers who are looking for recruitment agency to partner with. If your posts are publicly visible, hashtags can help to put them in front of the right people.

4. Generate Leads

Instagram is a tool for lead generation.

We know that social media strongly influences purchase decisions, even if that is at the subconscious level of the consumer decision-making process.

Any business should make lead generation a lifelong aim since it helps businesses expand and earn more money. To complete this work, you must first learn which channels your target clients favor.

With over 1 billion monthly active users, Instagram is an amazing platform for generating new leads. Furthermore, users spend an average of 58 minutes each day reading through Instagram feeds and watching Instagram stories, which provides extra advertising chances. You can't deny the fact that 90% of Instagram users follow at least one company, indicating that people are interested in the behind-the-scenes of their favorite companies and consider Instagram to be a wonderful place to shop.

5. Stay On Top of “Instagram Reviews”

A little-known fact is that when an Instagram user posts something on Instagram and uses a location tag, this tag isn’t owned or regulated by the business that owns the physical location. All location tags on Instagram, or “Instagram Geotags”,” are tied to a separate public account that Instagram will store posts under.

For businesses, this is a blessing and a curse.

Best Case Scenario:

Say you own a local restaurant and you have numerous dedicated and consistent customers who love to post at your restaurant and have nothing but glowing words to accompany beautiful pictures of your space. When others look at your location on Instagram, this is what they see, and they are that much more likely to convert and become loyal customers as well.

Worst Case Scenario:

You own the same local restaurant, but one dissatisfied customer took it upon themselves to post a picture of your front door exclaiming their disgust with the service that they received. This post has lingered on the web and likely dissuaded other customers from posting to the location, and has resulted in the loss of unknown amounts of revenue through prospects who steered away from your business as a result.

Although you have no control over the things that users might be saying about your brand (much like standard reviews), you can still help mitigate some possible damages by having a branded Instagram account and monitoring the posts on your location. Much like negative reviews left on other review platforms, by responding to negative Instagram posts, you are much more likely to prevent harm to your reputation.