Just when you thought you knew SEO ... SGE is here!

Get ready because we're diving deep into the world of Recruitment SEO and unveiling the future with Search Generative Experience (SGE). The digital realm is ever-changing, but we're here to guide you through this exciting evolution. And for all recruitment pros, this is your golden ticket to staying at the forefront of the game!

What is Google SGE?

First things first, let's unwrap the mystery of SGE. SGE, or Search Generative Experience, is like the next-gen Google search engine on steroids. It's not just about keywords anymore; it's about an entirely new interactive and personalized search experience. Think of it as Google's saying, "We're here to make your online journey smoother and smarter."

SGE will provide quick and clear answers to your questions without the need of scrolling through masses of content whilst at the same time, simplifying the process of finding information by displaying relevant images and charts.

The Difference Between SEO and SGE

What's the difference between good old SEO and this shiny new SGE? Well, SEO is your trusty foundation. It's about optimizing your content to rank well in search results. SGE, on the other hand, takes things to the next level. It's about creating a dynamic, tailored search experience that adapts to each user's unique needs and context. SEO gets you noticed, but SGE keeps users engaged and satisfied.

How Does SGE Work for Different Searches?

• Information Search

These are queries where searchers seek factual information. SGE provides detailed answers with dropdown links to source websites and a carousel of relevant links.

• Business Search

When users intend to purchase, SGE displays paid ads above the generated text answers. The text includes dropdown links, a carousel with popular options, and brand and store information.

• Branded Business Search 

For queries including a brand, such as "Shazamme Website Technology or Pink Flamingo

Pool Toys," SGE generates informative text and offers links to purchase options, including

the brand's official site and third-party sellers.

• Local Search

Local queries like "Executive Recruiter London, or Senior Sales Manager Jobs in Sydney" yield AI-generated information about local services. It also lists review snippets links to review sites, and displays a map showing business locations.

• YMYL Search (Your Money or Your Life)

These lifestyle queries often relate to health or financial issues. SGE provides answers but includes a disclaimer for questions that might require professional advice.

How to Access Google SGE and Get the Generative Experience

Okay, here's the big question: How do you access this mind-blowing SGE? Well, there's no secret handshake or hidden portal, but there are some key strategies:

• Lightweight Pages: Ensure your website is responsive, with fast loading times. A light page is user-friendly and gets a nod from search engines. 
• Quality Content: Keep creating high-quality, relevant content. SGE loves content that matches user intent, so be the answer to their questions.
• Structured Data: Use structured data (schema markup) to help search engines understand your content better. For recruitment websites, this might mean marking up job listings, salary info, and reviews.
• Mobile Optimisation: Since mobile users rule the web, ensure your site is mobile-friendly. SGE shines on responsive designs.
• Stay Informed: Keep your finger on the pulse of SEO and SGE trends. The digital world evolves fast, and you want to exploit it.

SGE in Practice

SGE is like having a conversation with your search engine. You can ask detailed, conversational questions, and SGE will generate comprehensive answers. It's still in beta testing until December 2023, accessible in English in the United States, Japan, and India.

Impacts of SGE

SGE's introduction has significant implications for both paid search and SEO:

• Organic results are pushed down the page.
• People may not visit websites if SGE provides sufficient information.
• Paid ads continue to display at the top.
• Increased competition for top information results.
• More long-tail keywords.
• More outstanding promotion of user-generated content (UGC).
• Metadata remains essential.

Preparing Your Website for SGE

To thrive in the SGE era, follow these timeless SEO tips:

• Create content clusters.
• Encourage customer reviews.
• Keep your schema markup up to date.
• Write thorough, engaging content.
• Utilise AI-friendly formats.

Why Isn't SGE Working While Browsing?

But wait, what if you need to get the whole SGE experience while browsing? A few reasons might be in play:

• Regional Rollout: SGE needs to be fully available in your region. Sometimes, Google rolls out features gradually.
• Search Queries: SGE's magic relies on your search queries and online behavior. Make sure your searches align with your interests and needs.
• Browser Compatibility: Some browsers or devices may not fully support SGE features. Experiment with different options for the best experience.

Let's Wrap This Up

As the world of recruitment moves online, your website's visibility is everything. SEO is the groundwork, but SGE is the rocket fuel. Embrace this dynamic search evolution, create a user-centric marvel, and watch the opportunities flow. 

And if you're ready to supercharge your recruitment SEO, check out our Recruitment SEO expertise. Dive into the world of SEO with our free e-book. Need help creating SEO-optimized content? Shazamme's AI Content Assistant and these five simple steps have covered you. Want your website to shine on Google in 2023? Check out our guide on making your new recruitment website appear on Google. And remember, Google's supercharging search with generative AI is a game-changer!

At Shazamme, we're all about pushing opportunities and embracing the future for your success. Join us on this exciting journey!